13.4 Customer Centric Transformation

Business Strategy 2 Business Plan

WELCOME - HOW TO GET THE MOST OUT OF THIS COURSE

Welcome to the Course! (2:27)
1.2 QuickFire Quiz (2:18)
1.3 Quickfire Quiz - How did you do? (9:49)
1.4 How to Get The Most From This Course (8:51)
1.5 Using the Course Map Matrix (6:14)
1.6 Guide to the Course Assignments (3:47)

2 BUSINESS FUNDAMENTALS: Connecting Business Strategy to the Business Plan

2 Section Introduction Business Fundamentals Business Strategy (1:44)
2.1 Business Strategy to Business Plan (3:54)
2.2 What do we mean by Business Strategy (2:19)
2.3 What is a Business Plan? (5:37)
2.4 What do we mean by Corporate Strategy (7:00)
2.5 Should You Create Shareholder Value? (7:28)
2.6 Introduction to Strategic Management (6:20)

3 BUSINESS FUNDAMENTALS: The Value of Strategic Analysis

3 BUSINESS FUNDAMENTALS- The Value of Strategic Analysis (0:58)
3.1 Strategic Analysis - The First Step (1:54)
3.2 What is Strategic Analysis (5:17)
3.3 Frameworks for Strategic Analysis (10:08)
3.4 Strategic Analysis Case Study Apple (11:28)
3.5 Assignment 1 Apple SWOT Analysis (2:36)

4 BUSINESS FUNDAMENTALS: Frameworks and Theories Business Strategists Must Know

4 BUSINESS FUNDAMENTALS- Frameworks and Theories Business Strategists Must Know (1:43)
4.1 Why are these business models important (2:27)
4.2 The Tale of The Hedgehog and the Fox (2:40)
4.3 Why are Management Theories Useful (9:25)
4.4 SWOT Analysis (4:35)
4.5 Introduction to Michael Porter’s Five Forces Model (5:49)
4.6 Lafley and Martin 5 Step Strategy Model (6:09)
4.7 5C Analysis (6:16)
4.8 What is PEST or Broad Factors Analysis (4:58)
4.9 PESTEL Analysis (5:21)
4.10 Ansoff Matrix (6:30)
4.11 Value Chain (4:32)
4.12 Business Model Synthesis (8:06)
4.13 Black Swan Events Coronavirus (4:54)
4.14 What is Gap Analysis? (6:07)
Business Model Assignment 2

5. CRITICAL EVALUATION OF LEADERSHIP

5 Section Introduction Critical Evaluation of Leadership (1:18)
5.1 Vision and Leadership Starting at the Top (5:45)
5.2 What Skills Are We Looking For In Management (6:42)
5.3 What is the Purpose of a Vision Statement (3:09)

6. PRODUCTS AND SERVICES AND COMPETITIVE ADVANTAGE

6 Products and Services and Competitive Advantage (1:47)
6.1 What Do We Mean By Products and Services (3:21)
6.2 Why Product Differentiation is Critical (4:59)
6.3 Product Diversification in Business Strategy (5:30)
6.4 How does Quality Management fit into your Business Strategy (4:20)
6.5 What do we mean by Competitive Advantage (6:14)
6.6 Bowmans Strategic Clock Strategic Positioning (8:43)
6.7 Products Services and Technology in the Business Plan (6:22)
6.8 Business Plan Assignment 3 - Products, Services and Technology

7. COMPETITION - KNOW YOUR ENEMY

7 Competition Know Your Enemy (2:08)
7.1 Competitor Analysis (5:24)
7.2 Boston Consulting Group (BCG) Matrix (6:19)
7.3 Competitors and Competitive Forces (9:52)
7.4 Competitive Intensity (8:36)
7.5 Industry Life Cycle (4:32)
7.6 Competition Business Plan Tie In (2:08)
7.7. Business Plan Assignment 4 - Competition

8. EXTERNAL STRATEGIC ANALYSIS - Industry, Markets and Competition

8 EXTERNAL STRATEGIC ANALYSIS - Industry, Markets and Competition (1:58)
8.1 What do we mean by external strategic analysis (9:13)
8.2 How Does Industry Analysis Help? (5:07)
8.3 Conducting PEST or Broad Factors Analysis (10:50)
8.4What are the Business and Funding Life Cycles? (10:11)
8.5 Value Chains- Connecting Companies to their External Environment (7:54)
8.6 Addressing the Total Addressable Market TAM (4:55)
8.7 Market Segmentation Choosing Customers (7:14)
8.8 The Bargaining Power of Suppliers (5:50)
8.9 The Bargaining Power of Customers (5:46)
8.10 Business Plan - Industry, Markets and Competition (3:39)
8.11 Business Plan Assignment 5 - Industry and Market

9. INTERNAL STRATEGIC ANALYSIS - Operations and Customer Management

9 INTERNAL STRATEGIC ANALYSIS - Operations and Customer Management (2:12)
9.1What are Business Operations? (2:37)
9.2 Strategic Analysis with the Business Model Canvas (13:38)
9.3 How can Corporate Structure impact Strategy? (7:00)
9.4 Organisational Development- Initiating Systems Change (3:35)
9.5 Reviewing the Operations of the Firm (3:16)
9.6 Click and Mortar - Online meets Offline (4:57)
9.7 eCommerce Business Models (6:23)
9.8 Internal Strategic Analysis - Business Plan Tie In (4:32)
9.9 Business Plan Assignment 6 - Internal Operations

10. SIX MINUTE STRATEGIST SWOT ANALYSIS

10 Six Minute Strategist SWOT Analysis Section Intro (1:40)
10.1 Six Minute Strategist SWOT Analysis (6:38)
10.2 Assignment 7 Six Minute Strategist SWOT Assignment

11. SECTION: CUSTOMER VALUE PROPOSITION

11 Customer Value Proposition (1:53)
11.1 Understanding The Customer Value Proposition (3:05)
11.2 Positioning Your Firm in the Market (4:00)
11.3 What do we mean by a Profit Model? (4:41)
11.4 Hax's Delta Model (9:24)
11.5 Switching Costs and Customer Strategy (3:12)
11.6 Managing the Customer Experience (4:37)
11.7 What is the Customer Journey (6:23)
11.8 Customers, Customer Value and the Business Plan (2:57)
11.9 Business Plan Assignment 8 - Customers

12. SALES AND MARKETING STRATEGY

12 Sales and Marketing Strategy (2:01)
12.1 The Five Ps of Marketing (5:49)
12.2 How Can You Plan Your Marketing (11:09)
12.3 Push Marketing Strategy (3:14)
12.4 Pull Marketing Strategy (4:18)
12.5 Understanding AIDA (7:00)
12.6 Progressive Sequence of Nine Agreements (7:24)
12.7 Pricing Strategies (10:52)
12.8 Sales and Marketing in the Business Plan (5:38)
12.9 Business Plan Assignment 9 - Sales and Marketing

13. Section: Digital Business Strategy Transformation

13 Digital Business Strategy Transformation (1:43)
13.1 Why Do You Need A Digital Strategy Blueprint (7:14)
13.2 What Skills and Assets do you need to be a Digital Entrepreneur (6:47)
13.3 Digital Strategy Blueprint HD (18:29)
13.4 Customer Centric Transformation (7:25)
13.5 Customer Experience Transformation (5:22)
13.6 Customer Channel Transformation (6:18)
13.7 Customer Engagement Transformation (3:53)
13.8 Digital Skills Transformation (3:33)
13.9 Tools and Resources (2:13)
Assignment 10 - Digital Business Blueprint Assignment - Design Your Digital Business Strategy (4:03)

14. FINANCE - Understanding Financial Statements

14 FINANCE - Understanding Financial Statements Section Intro (1:58)
14.1 Overview of Financial Statements (2:33)
14.2 GAAP- Accruals vs Cash Accounting (5:35)
14.3 Income Statement or Profit and Loss Account (8:22)
14.4 Introduction to the Balance Sheet (11:27)
14.5 Introduction to the Cash Flow Statement (6:03)
14.6 Cash Flow Metrics Explained (9:11)
14.7 Case Study- Apple Financial Statements (3:58)
14.8 Financial Statements in the Business Plan (6:08)
14.9 Business Plan Assignment 11 - Financial Statements

15. FINANCE: Strategic Financial Analysis

15 Finance Strategic Financial Analysis Section Introduction (1:16)
15.1 What is Financial Analysis (11:28)
15.2 Measures of Profitability Financial Analysis (4:01)
15.3 Balance Sheet Ratios (12:01)
15.4 Cash Flow Statement Analysis (5:22)
15.5 Valuation Ratios (4:25)

16. FINANCE: Financial Analysis - Case Study and Assignment

16 Financial Analysis - Case Study and Assignment (1:11)
Assignment 12 Case Study Assignments Apple Inc Financial Analysis (5:41)
16.2 Apple Inc Financial Analysis - Solution (2:31)
16.3 Measures of Growth Discussion (5:13)
16.4 Measures of Profitability (6:35)
16.5 Measures Of Trading Performance (3:21)
16.6 Working Capital - Liquidity & Efficiency (11:31)

17. STRATEGY ANALYSER ASSIGNMENT

17. STRATEGY ANALYSER ASSIGNMENT (1:12)
17.1 Strategy Analyser Strategic Audit (6:38)
Assignment 13 Business Plan Assignment - Future Business Strategy Assignment

18. BUSINESS FUNDAMENTALS: Goal Setting and Performance Management

18 Goal Setting and Performance Management (1:42)
18.1 Goal Setting (3:09)
18.2 SMART Goals (3:42)
18.3 Key Performance Indicators (4:23)
18.4 Strategic Dashboards (7:20)
18.5 Corporate Performance Management (4:26)
18.6 Objectives and Key Results (4:13)
18.7 Year over Year Performance (3:45)
18.8 Business Plan Assignment 14 - Corporate Reporting

19. BUSINESS FUNDAMENTALS: GROWTH STRATEGIES

19. BUSINESS FUNDAMENTALS- GROWTH STRATEGIES (1:49)
19.1 Organic vs Inorganic Growth Strategies (3:04)
19.2 The Advantage of First Mover Advantage (4:30)
19.3 The Importance of Scalability (3:46)
19.4 Mergers and Acquisitions Growth Strategies (10:00)
19.5 Buy and Build Growth Strategy (7:57)
19.6 Company Recovery Strategies (9:21)
19.7 Post Coronavirus Strategies (6:29)
19.8 Growth Strategies Business Plan Tie In (2:57)
Assignment 15 - Growth Strategies Assignment

20. VALUATION, FUNDING, EXITS AND RETURNS

20. VALUATION, FUNDING, EXITS AND RETURNS (2:24)
20.1 Valuation and Funding (3:55)
20.2 How to Value a Company (10:44)
20.3 Sources of Funding (8:13)
20.4 What is a Pre-Money Valuation (5:35)
20.5 How to Create a Pitch Deck for an investor (5:54)
20.6 Sources and Uses of Funds (2:09)
20.7 What is a Cap Table (4:58)
20.8 Exit Strategies and Returns (9:27)
20.9 Transaction Cost Management (1:49)
20.10 Business Plan Assignment 15 - Funding
Assignment 16 Business Plan Assignment Returns and Exits

21. RISK ASSESSMENT

21. RISK ASSESSMENT Section Intro (1:08)
21.1 Risk Assessment (2:26)
21.2 Business Plan Assignment 17 - Risks Assessment

22. BUSINESS PLAN SYNTHESIS

22. BUSINESS PLAN SYNTHESIS (3:14)
22.1 Business Plan Synthesis (3:26)
22.2 Business Plan Executive Summary (2:28)
22.3 Business Plan - History and Background (1:57)
22.4 Business Plan Management (4:06)
22.5 Business Plan Appendices (3:37)
22.6 Business Plan Key Questions Checklist (1:08)
22.7 Business Plan Audience Targeting (3:27)
22.8 Business Plan Refinement Types of Businesses (1:45)
22.9 Business Plan Assignment 18 - History & Background
22.10 Business Plan Assignment 19 - Management
22.11 Business Plan Assignment 20 - Appendices
22.12 Business Plan Assignment 21 - Executive Summary

Course Summary and Wrap Up

23.1 Course Summary and Wrap Up (4:41)

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13.4 Customer Centric Transformation

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