Business Strategy 2 Business Plan

Learn the Business Fundamentals of Business Strategy, step by step, & create a full Business plan simultaneously

   Watch Promo

Welcome to the Business Strategy 2 Business Plan Course - which will enable you to understand Business Strategy to MBA level AND create a comprehensive Business Plan simultaneously as you take the course. Everything you need is here including a highly detailed template.

Discover Business Strategy to MBA standard - from an MBA (with Distinction from Cass Business School, London) - and simultaneously create a comprehensive Business Plan guided by an award winning 30 year London Investment Banker.

I guarantee that this is a unique course: the only course that teaches you Business Strategy and shows you how to create your Business Plan - at the same time! The 21 Assignments in this course draw on my unique experience, including bespoke strategic exercises of his own which you will not see anywhere else. Step by Step following the incredibly detailed Business Plan template, I will guide you to apply the Business Strategy lessons to create your Business Plan. These will help any students of all levels and in any industry.

This course has over 160 lectures, over 14 and a half hours of detailed instructional video and nearly 180 downloadable materials (available from a dropbox link you will find at the start of the course). Despite its complexity, John has created a detailed course matrix for you to use to navigate through the course and understand the synthesis of Business Strategy 2 Business Plan. There are over 20 Assignments to make the course fun and highly interactive. The 2 Quizzes will challenge you too! Every section has an introductory video explaining the learning objectives and lessons in that section.

Following 8 years as a British Army Officer, John started his 30 year+ investment banking career in 1988 and since then he has floated companies, bought and sold companies in M&A deals, raised capital from Venture Capital and Private Equity. John was awarded the Tallow Chandler's Prize for the Best Dissertation in his year when graduating with his MBA (with Distinction) in 1993 from Cass Business School in London. John has transacted deals worth well over $1billion in his career as a senior Investment Banker for Westdeutschelandesbank, Societe General and Security Pacific Hoare Govett. He has also co-founded two London Investment Banking Boutiques. In his career, John has advised dozens of companies on their Business Strategy as well as reading (and writing for his clients) hundreds of Business Plans. In addition, John has two degrees (BA and MA) from Cambridge University.

Its hard to think of a more experienced or better qualified instructor to teach this topic on Udemy or anywhere else!

In this Course you will discover:

  • The connections between Business Strategy, Corporate Strategy and your Business Plan
  • Understand the main frameworks for Strategic Analysis and be able to complete a SWOT Analysis
  • Discover some of the Key Strategic Business Models taught at Business School, providing you with a toolbox of frameworks to apply to your Business Strategy formulation
  • Learn to think critically about the role of Management and their skills
  • How to create a competitive advantage for Products and Services
  • Use classic business models to evaluate your Competition
  • How to conduct an industry wide analysis of your Markets and Competitors
  • Review your business's Operations, with a close eye on Customer Management
  • Use my templated scorecards to do a SWOT analysis on your own business
  • The importance of your Customers and your Customer Value Proposition
  • Frameworks to maximise your return from your investment in Sales and Marketing
  • How to transform your online Digital Business Strategy
  • Understand the three main financial Statements, the Income Statement or Profit and Loss Account, the Balance Sheet and the Cash Flow Statement and how they fit together.
  • To understand the key Financial Ratios that apply to the Income Statement, the Balance Sheet and the Cash Flow Statement to enable you to interpret the financial information in these statements.
  • Use a real Case Study to analyse real financial information using Financial Ratio Analysis
  • Exercise to evaluate the achievability of your Strategic Goals when compared to your predicted rates of growth
  • Frameworks to incorporate Performance Management into your Business Strategy and Business Plan
  • Growth Strategies to help your Business Strategy execution, also incorporating your Business Plan
  • Understand what factors are important to your Investors, specifically Valuation, Funding, Exits and Returns
  • How to incorporate a Risk Assessment into your Planning
  • Finally we show you how to synthesise your complete Business Plan from the lessons, assignments and templates in the course

This course is COMPREHENSIVE and enables you to benefit from John's real world Investment Banking and Business Strategy experience. NO ONE ELSE has shown the experience required to create a course of this complexity and value, teaching you MBA level Business Strategy and showing you how to practically apply that knowledge in creating your Business Plan - in the same course at the same time.

I am totally confident that this course offers you a TOTALLY UNIQUE EXPERIENCE AND OPPORTUNITY and one which will enable you to create an amazing Business Plan while developing a deep understanding of Business Strategy.

Take this Course today - Click the Add to Cart Button now

Best regards

John


Your Instructor


John Colley
John Colley

Exceed Your Own Potential! Join My Student Community Today!

Learn from my Expertise in Business, Online Marketing and Entrepreneurship!

Would you like to discover how I have become one of the top Udemy Instructors with a five figure annual US$ income just from Udemy and How You Can Too?

Would you like to find out how to turn your Udemy expertise into an Affiliate income?

Would you like find out how Startups can raise capital?

Would you like to discover Social Media strategies to make your businesses grow faster?

Do you want to learn the secrets of strategies of successful Business Development?

Do you want to make money working from home with Amazon FBA?

Are you afraid of Public Speaking?

You can do all this and so much more with my Udemy Courses!

Why are over 27,000 Students Enrolled in my Udemy Courses?

Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

British Army Officer

I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

Online Marketing and Social Media

I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.

My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.

Enrol in one of my Courses Today - Start your Success Journey with Me now!

I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it!

Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me through Udemy or the links below my profile picture. I am here to help!

Come and join my "Online Learning Club" group on Facebook - interact with more passionate Life Long Learners! Just click on the Facebook link below my photo on this page and ask to join!

A Bit about Me!

I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)

How can I best serve you?

Join my community of over 69,000 Students, Enrol Today!


Course Curriculum


  Course Summary and Wrap Up
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!