This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Business Strategy 2 Business Plan
WELCOME - HOW TO GET THE MOST OUT OF THIS COURSE
Welcome to the Course! (2:27)
1.2 QuickFire Quiz (2:18)
1.3 Quickfire Quiz - How did you do? (9:49)
1.4 How to Get The Most From This Course (8:51)
1.5 Using the Course Map Matrix (6:14)
1.6 Guide to the Course Assignments (3:47)
2 BUSINESS FUNDAMENTALS: Connecting Business Strategy to the Business Plan
2 Section Introduction Business Fundamentals Business Strategy (1:44)
2.1 Business Strategy to Business Plan (3:54)
2.2 What do we mean by Business Strategy (2:19)
2.3 What is a Business Plan? (5:37)
2.4 What do we mean by Corporate Strategy (7:00)
2.5 Should You Create Shareholder Value? (7:28)
2.6 Introduction to Strategic Management (6:20)
3 BUSINESS FUNDAMENTALS: The Value of Strategic Analysis
3 BUSINESS FUNDAMENTALS- The Value of Strategic Analysis (0:58)
3.1 Strategic Analysis - The First Step (1:54)
3.2 What is Strategic Analysis (5:17)
3.3 Frameworks for Strategic Analysis (10:08)
3.4 Strategic Analysis Case Study Apple (11:28)
3.5 Assignment 1 Apple SWOT Analysis (2:36)
4 BUSINESS FUNDAMENTALS: Frameworks and Theories Business Strategists Must Know
4 BUSINESS FUNDAMENTALS- Frameworks and Theories Business Strategists Must Know (1:43)
4.1 Why are these business models important (2:27)
4.2 The Tale of The Hedgehog and the Fox (2:40)
4.3 Why are Management Theories Useful (9:25)
4.4 SWOT Analysis (4:35)
4.5 Introduction to Michael Porter’s Five Forces Model (5:49)
4.6 Lafley and Martin 5 Step Strategy Model (6:09)
4.7 5C Analysis (6:16)
4.8 What is PEST or Broad Factors Analysis (4:58)
4.9 PESTEL Analysis (5:21)
4.10 Ansoff Matrix (6:30)
4.11 Value Chain (4:32)
4.12 Business Model Synthesis (8:06)
4.13 Black Swan Events Coronavirus (4:54)
4.14 What is Gap Analysis? (6:07)
Business Model Assignment 2
5. CRITICAL EVALUATION OF LEADERSHIP
5 Section Introduction Critical Evaluation of Leadership (1:18)
5.1 Vision and Leadership Starting at the Top (5:45)
5.2 What Skills Are We Looking For In Management (6:42)
5.3 What is the Purpose of a Vision Statement (3:09)
6. PRODUCTS AND SERVICES AND COMPETITIVE ADVANTAGE
6 Products and Services and Competitive Advantage (1:47)
6.1 What Do We Mean By Products and Services (3:21)
6.2 Why Product Differentiation is Critical (4:59)
6.3 Product Diversification in Business Strategy (5:30)
6.4 How does Quality Management fit into your Business Strategy (4:20)
6.5 What do we mean by Competitive Advantage (6:14)
6.6 Bowmans Strategic Clock Strategic Positioning (8:43)
6.7 Products Services and Technology in the Business Plan (6:22)
6.8 Business Plan Assignment 3 - Products, Services and Technology
7. COMPETITION - KNOW YOUR ENEMY
7 Competition Know Your Enemy (2:08)
7.1 Competitor Analysis (5:24)
7.2 Boston Consulting Group (BCG) Matrix (6:19)
7.3 Competitors and Competitive Forces (9:52)
7.4 Competitive Intensity (8:36)
7.5 Industry Life Cycle (4:32)
7.6 Competition Business Plan Tie In (2:08)
7.7. Business Plan Assignment 4 - Competition
8. EXTERNAL STRATEGIC ANALYSIS - Industry, Markets and Competition
8 EXTERNAL STRATEGIC ANALYSIS - Industry, Markets and Competition (1:58)
8.1 What do we mean by external strategic analysis (9:13)
8.2 How Does Industry Analysis Help? (5:07)
8.3 Conducting PEST or Broad Factors Analysis (10:50)
8.4What are the Business and Funding Life Cycles? (10:11)
8.5 Value Chains- Connecting Companies to their External Environment (7:54)
8.6 Addressing the Total Addressable Market TAM (4:55)
8.7 Market Segmentation Choosing Customers (7:14)
8.8 The Bargaining Power of Suppliers (5:50)
8.9 The Bargaining Power of Customers (5:46)
8.10 Business Plan - Industry, Markets and Competition (3:39)
8.11 Business Plan Assignment 5 - Industry and Market
9. INTERNAL STRATEGIC ANALYSIS - Operations and Customer Management
9 INTERNAL STRATEGIC ANALYSIS - Operations and Customer Management (2:12)
9.1What are Business Operations? (2:37)
9.2 Strategic Analysis with the Business Model Canvas (13:38)
9.3 How can Corporate Structure impact Strategy? (7:00)
9.4 Organisational Development- Initiating Systems Change (3:35)
9.5 Reviewing the Operations of the Firm (3:16)
9.6 Click and Mortar - Online meets Offline (4:57)
9.7 eCommerce Business Models (6:23)
9.8 Internal Strategic Analysis - Business Plan Tie In (4:32)
9.9 Business Plan Assignment 6 - Internal Operations
10. SIX MINUTE STRATEGIST SWOT ANALYSIS
10 Six Minute Strategist SWOT Analysis Section Intro (1:40)
10.1 Six Minute Strategist SWOT Analysis (6:38)
10.2 Assignment 7 Six Minute Strategist SWOT Assignment
11. SECTION: CUSTOMER VALUE PROPOSITION
11 Customer Value Proposition (1:53)
11.1 Understanding The Customer Value Proposition (3:05)
11.2 Positioning Your Firm in the Market (4:00)
11.3 What do we mean by a Profit Model? (4:41)
11.4 Hax's Delta Model (9:24)
11.5 Switching Costs and Customer Strategy (3:12)
11.6 Managing the Customer Experience (4:37)
11.7 What is the Customer Journey (6:23)
11.8 Customers, Customer Value and the Business Plan (2:57)
11.9 Business Plan Assignment 8 - Customers
12. SALES AND MARKETING STRATEGY
12 Sales and Marketing Strategy (2:01)
12.1 The Five Ps of Marketing (5:49)
12.2 How Can You Plan Your Marketing (11:09)
12.3 Push Marketing Strategy (3:14)
12.4 Pull Marketing Strategy (4:18)
12.5 Understanding AIDA (7:00)
12.6 Progressive Sequence of Nine Agreements (7:24)
12.7 Pricing Strategies (10:52)
12.8 Sales and Marketing in the Business Plan (5:38)
12.9 Business Plan Assignment 9 - Sales and Marketing
13. Section: Digital Business Strategy Transformation
13 Digital Business Strategy Transformation (1:43)
13.1 Why Do You Need A Digital Strategy Blueprint (7:14)
13.2 What Skills and Assets do you need to be a Digital Entrepreneur (6:47)
13.3 Digital Strategy Blueprint HD (18:29)
13.4 Customer Centric Transformation (7:25)
13.5 Customer Experience Transformation (5:22)
13.6 Customer Channel Transformation (6:18)
13.7 Customer Engagement Transformation (3:53)
13.8 Digital Skills Transformation (3:33)
13.9 Tools and Resources (2:13)
Assignment 10 - Digital Business Blueprint Assignment - Design Your Digital Business Strategy (4:03)
14. FINANCE - Understanding Financial Statements
14 FINANCE - Understanding Financial Statements Section Intro (1:58)
14.1 Overview of Financial Statements (2:33)
14.2 GAAP- Accruals vs Cash Accounting (5:35)
14.3 Income Statement or Profit and Loss Account (8:22)
14.4 Introduction to the Balance Sheet (11:27)
14.5 Introduction to the Cash Flow Statement (6:03)
14.6 Cash Flow Metrics Explained (9:11)
14.7 Case Study- Apple Financial Statements (3:58)
14.8 Financial Statements in the Business Plan (6:08)
14.9 Business Plan Assignment 11 - Financial Statements
15. FINANCE: Strategic Financial Analysis
15 Finance Strategic Financial Analysis Section Introduction (1:16)
15.1 What is Financial Analysis (11:28)
15.2 Measures of Profitability Financial Analysis (4:01)
15.3 Balance Sheet Ratios (12:01)
15.4 Cash Flow Statement Analysis (5:22)
15.5 Valuation Ratios (4:25)
16. FINANCE: Financial Analysis - Case Study and Assignment
16 Financial Analysis - Case Study and Assignment (1:11)
Assignment 12 Case Study Assignments Apple Inc Financial Analysis (5:41)
16.2 Apple Inc Financial Analysis - Solution (2:31)
16.3 Measures of Growth Discussion (5:13)
16.4 Measures of Profitability (6:35)
16.5 Measures Of Trading Performance (3:21)
16.6 Working Capital - Liquidity & Efficiency (11:31)
17. STRATEGY ANALYSER ASSIGNMENT
17. STRATEGY ANALYSER ASSIGNMENT (1:12)
17.1 Strategy Analyser Strategic Audit (6:38)
Assignment 13 Business Plan Assignment - Future Business Strategy Assignment
18. BUSINESS FUNDAMENTALS: Goal Setting and Performance Management
18 Goal Setting and Performance Management (1:42)
18.1 Goal Setting (3:09)
18.2 SMART Goals (3:42)
18.3 Key Performance Indicators (4:23)
18.4 Strategic Dashboards (7:20)
18.5 Corporate Performance Management (4:26)
18.6 Objectives and Key Results (4:13)
18.7 Year over Year Performance (3:45)
18.8 Business Plan Assignment 14 - Corporate Reporting
19. BUSINESS FUNDAMENTALS: GROWTH STRATEGIES
19. BUSINESS FUNDAMENTALS- GROWTH STRATEGIES (1:49)
19.1 Organic vs Inorganic Growth Strategies (3:04)
19.2 The Advantage of First Mover Advantage (4:30)
19.3 The Importance of Scalability (3:46)
19.4 Mergers and Acquisitions Growth Strategies (10:00)
19.5 Buy and Build Growth Strategy (7:57)
19.6 Company Recovery Strategies (9:21)
19.7 Post Coronavirus Strategies (6:29)
19.8 Growth Strategies Business Plan Tie In (2:57)
Assignment 15 - Growth Strategies Assignment
20. VALUATION, FUNDING, EXITS AND RETURNS
20. VALUATION, FUNDING, EXITS AND RETURNS (2:24)
20.1 Valuation and Funding (3:55)
20.2 How to Value a Company (10:44)
20.3 Sources of Funding (8:13)
20.4 What is a Pre-Money Valuation (5:35)
20.5 How to Create a Pitch Deck for an investor (5:54)
20.6 Sources and Uses of Funds (2:09)
20.7 What is a Cap Table (4:58)
20.8 Exit Strategies and Returns (9:27)
20.9 Transaction Cost Management (1:49)
20.10 Business Plan Assignment 15 - Funding
Assignment 16 Business Plan Assignment Returns and Exits
21. RISK ASSESSMENT
21. RISK ASSESSMENT Section Intro (1:08)
21.1 Risk Assessment (2:26)
21.2 Business Plan Assignment 17 - Risks Assessment
22. BUSINESS PLAN SYNTHESIS
22. BUSINESS PLAN SYNTHESIS (3:14)
22.1 Business Plan Synthesis (3:26)
22.2 Business Plan Executive Summary (2:28)
22.3 Business Plan - History and Background (1:57)
22.4 Business Plan Management (4:06)
22.5 Business Plan Appendices (3:37)
22.6 Business Plan Key Questions Checklist (1:08)
22.7 Business Plan Audience Targeting (3:27)
22.8 Business Plan Refinement Types of Businesses (1:45)
22.9 Business Plan Assignment 18 - History & Background
22.10 Business Plan Assignment 19 - Management
22.11 Business Plan Assignment 20 - Appendices
22.12 Business Plan Assignment 21 - Executive Summary
Course Summary and Wrap Up
23.1 Course Summary and Wrap Up (4:41)
9.6 Click and Mortar - Online meets Offline
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock
course builder. Create your online course today.
Start now
course builder. Create your online course today.
Start now
course builder. Create your online course today.
Start now
