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Online Course Marketing: Advanced Strategies for More Sales
Introduction to the Course
Introduction: One Thing Above All Others To Get More Sales (2:19)
How to Understand This Sales Strategy - Four Key Steps Explained (8:32)
A Short But Warm Welcome from John (3:43)
Why Course Ranking Helps Organic Sales
How to Measure Your Courses Organic Ranking in Udemy (2:57)
ACTIVITY: Create Your Own Course Ranking Spreadsheet (2:43)
Why Should You Bother About Ranking on Page 1 (6:26)
Course Ranking - What Influences Your Ranking?
Course Length and Lectures (4:50)
Weighted Ratings and Reviews (3:23)
Student Numbers - Social Proof Of What? (3:37)
What are course goals and how vital they are to your success on Udemy? (2:37)
What Level Should Your Course Be and Why? (3:06)
How Often Do You Update Your Course? (4:21)
Why Is Student Engagement Important?
Why Is Student Engagement Important? (4:06)
How do You Measure Student Engagement? (5:14)
8 Ways to Improve Student Engagement (6:56)
Managing Ratings and Reviews
Why Ratings and Reviews Are Critical (6:53)
How To Get More Ratings and Reviews For Your Courses Without Cheating (3:25)
Before You Start - Select your Topic and Keyword
Why Selecting Topics and Keywords First is Important (4:06)
How to Find the Best Topic and Keyword (3:12)
Align Your Course Topics and Tags (2:33)
Building Your Course Right First Time
Key Elements to Building Your Course Right First Time (8:31)
How to Create A High Impact Image (4:22)
How To Create A High Impact Promotional Video (9:01)
The Promotional Video For this Course (2:45)
Promo Video Gif Demo (0:30)
The Importance of a Course Description That Sells (3:35)
The Role of Search Engine Optimisation in Course Ranking
The Importance of Search Engine Optimisation in Udemy (4:21)
Udemy SEO: Topics and Keywords (3:52)
Udemy SEO - Course Ranking Factors (5:36)
Using Announcements to Drive Sales and Help Your Course Ranking
How to Use Announcements to Drive Sales and Improve Rankings (5:56)
How External Promotions Can Help Your Ranking
How to market your online course using Reddit (12:51)
How to use Youtube to Market your Online Classes (10:48)
How to Use Facebook Ads To Drive Traffic to Your Online Courses (19:24)
How to create a Facebook Store to Sell your Courses using your Facebook Page (19:06)
Using Google Analytics to Help Your Course Ranking
Setting Up Your Course Sale Goal in Google Analytics (5:28)
Importing Your Course Sales Goal Template from the Google Solutions Gallery (4:16)
Rate of Conversion and Source of Sales (5:47)
Measuring and Monitoring Your Progress and Performance
What You Need to Measure and How to Do It (8:07)
Activity - Create Your Own Udemy KPI Spreadsheet (1:30)
Summary and Wrap Up
Summary and Wrap Up (4:56)
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How to Create A High Impact Image
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