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Copywriting Masterclass
Introduction
Introduction (4:42)
How To Navigate This Course - Watch This Video (3:29)
The Psychology of Selling
Get Your Psychology Right! (6:20)
13 Sales Buttons You Need to Know How to Push (6:58)
Copywriting to Sell 10 Steps you must Know (5:54)
What are the Eight Universal Motivators? (6:34)
How to Overcome Objections (7:59)
12 Secret Steps to Mastering the Basics of Copy Writing
12 Secret Steps - Introduction (2:00)
12 Steps - AIDA (1:36)
12 Steps - Audience (1:54)
12 Steps Format (2:01)
12 Steps - Pain (1:51)
12 Steps - Scarcity (2:22)
12 Steps - Objections (2:20)
12 Secret Steps - Headlines (2:16)
12 Secret Steps - Risk (2:19)
12 Secret Steps - Benefits (2:19)
12 Secret Steps - Simplicity (1:53)
12 Secret Steps - Readability (2:34)
12 Secret Steps - Endorsements (2:30)
12 Secret Steps - Summary and Wrap Up (3:06)
Copywriting Formulation - Understanding the Building Blocks of Great Copywriting
Introduction to Copywriting Formulation (2:13)
Starting with AIDA (5:57)
PAS Problem Agitation Solution (3:57)
The 4 Ps (2:56)
QUEST (3:42)
Images
Getting Your Images Right (2:06)
BASICS: How to Edit Sales Copy
Can You Write Better Sales Copy? (5:43)
20 Ways to Write Better Copy (11:16)
Seven Guidelines for Editing (6:24)
How to Write Headlines
What You Need to Know to Write Great Headlines (5:56)
Writing Great Sales Copy
14 Step Formula to Writing Great Sales Copy (6:03)
Copywriting for Online Course Landing Pages
Step 1 - The Header and Sub Header (2:11)
Step 2 Defining the Problem (2:53)
Step 3 Reveal Your Solution (2:12)
Step 4 Credentials (2:34)
Step 5 Demonstrate the Benefits (3:31)
Step 6 Social Proof (3:39)
Step 8 Add Bonuses (1:36)
Step 9 Guarantees (2:39)
Step 10 Scarcity (3:18)
Step 11 Call to Action (3:17)
Step 12 Give a Warning! (1:47)
Step 13 - Give a Reminder (2:07)
Step 14 - End with a P.S. (1:47)
The Full Draft of the Course Description
Online Course Landing Page Example (5:48)
UDEMY: Copywriting for Online Course Titles and Course Goals
Copywriting for Online Course Titles (7:26)
Copywriting for Course Goals (3:33)
Copywriting and SEO for Course Descriptions (4:16)
Copywriting for Long Form Sales Letters
Five Formulations for Sales Letters (2:38)
The Five Point Sales Letter Formula (3:12)
The Seven-Step Copywriting Formula for Sales Letters (4:32)
The Nine Point Formula (5:32)
The 18 Step Sales Letter (6:24)
21 Part Sales Letter Formula (8:12)
Bonus: 32 Step Power Copywriting Formula (7:42)
Build It With Us Course Sales Letter
Case Study - Build it With Us Course Commentary on Sales Letter (6:09)
Case Study - Build It With Us Course Original Draft of Sales Letter
Case Study - Build It With Us Course Amended Draft
Case Study - Build It With Us Course - Amended Draft Clean Copy
Copywriting for Blog Posts
Copywriting for Blogs - Introduction (8:41)
A Simple Formula for Blog Posts (3:56)
Blog Post Copywriting Formula (9:13)
Blog Post Editing Check List (8:20)
Copywriting for Bullet Points (5:06)
Copywriting for Testimonials (5:40)
Copywriting for High Converting Promotional Videos
How to Create a High Converting Promotional Video (6:22)
The Promotional Video for This Course Following the Script (1:54)
The Promotional Video - Version 2 (2:02)
Promotional Video Script Checklist
2018 Update; The Formula for a Promotional Video (3:42)
2018 Copywriting Course Promotional Video (2:44)
Copywriting for Landing Pages
Copywriting for Landing Pages (4:04)
Copywriting for Video Sales Letters
What is a Video Sales Letter? (2:49)
How To Write an Attention Grabbing Video Sales Letter Headline (3:22)
Video Sales Letter Basics (3:31)
Video Sales Letter Outline (7:03)
Copywriting for Email
Copywriting for Email (6:33)
ACTIVITY: Analysis of a Long Form Story Telling Email (7:09)
Email Copywriting Analysis 1 (5:17)
How to Write Effective Welcome Emails (9:51)
Copywriting for Twitter
Copywriting for Twitter: Entertain and Engage - Be Brief! (6:57)
Conclusion and Course Wrap Up
Conclusion and Course Wrap Up (3:03)
Teach online with
Step 2 Defining the Problem
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