Welcome to this Business Strategy Course
What is Business Strategy
Designing Your Business Strategy
Core Strategy Tools - The Life Cycle Model
Core Strategy Tools - PEST Analysis
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External Analysis Using Broad Factors (2:20)
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PEST Analysis (8:06)
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PESTEL Analysis (5:14)
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PESTEL Analysis Template (1:22)
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CASE STUDY EXERCISE: PESTEL Analysis of Starbucks (1:43)
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CASE STUDY SOLUTION: PESTEL Analysis of Starbucks (6:38)
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CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry (1:41)
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CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry (6:45)
Strategic Options from Internal and External Analysis
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Strategic Options from Internal and External Analysis (6:22)
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SWOT Analysis (5:02)
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Conducting a SWOT Analysis (3:59)
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SWOT Analysis Template (1:56)
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TOWS Matrix Analysis (5:20)
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TOWS Analysis Template (1:46)
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SOAR Analysis (4:22)
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SOAR Analysis Template (1:21)
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EXERCISE SWOT Analysis Case Study - Amazon (2:00)
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SWOT ANALYSIS Case Study Solution - Amazon (8:51)
Michael Porter - Industry Analysis and Competitive Advantage
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Michael Porter and Business Strategy Analysis (2:20)
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Industry Analysis and Introducing Michael Porter (9:33)
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Competitive Forces Model - Porter’s Five Forces (11:56)
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Full List of Porter's Five Forces Factors
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Five Forces Template (1:28)
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CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry (15:04)
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CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry (15:04)
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Generic Strategies and Industry Forces (9:42)
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Value Chain Analysis (6:37)
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Value Chain Template (1:49)
Boston Consulting Group (BCG) Growth Share Matrix
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Boston Consulting Group (BCG) Matrix (6:56)
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BCG Matrix and the Life Cycle (2:41)
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BCG Matrix Advantages and Disadvantages (3:25)
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Adapting the BCG Matrix (5:25)
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CASE STUDY EXERCISE: BCG Matrix - Facebook (1:39)
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CASE STUDY SOLUTION: BCG Matrix - Facebook (4:19)
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CASE STUDY EXERCISE: BCG Matrix - Apple (1:33)
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CASE STUDY SOLUTION: BCG Matrix - Apple (4:19)
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CASE STUDY EXERCISE: BCG Matrix - Unilever (2:06)
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CASE STUDY SOLUTION: BCG Matrix - Unilever (4:44)
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Boston Consulting Group (BCG) Matrix Template (2:55)
Building Sustainable Competitive Advantage
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Competitive Advantage - Deriving Strategy from Inside the Firm (3:12)
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Core Competency (4:56)
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VRIO - Resources to Competitive Advantage (5:34)
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CASE STUDY EXERCISE Core Competency & VRIO - Apple (2:10)
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Core Competency Case Study - Apple (4:57)
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Defining the Unique Selling Proposition (4:47)
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ADL Matrix - Understanding Your Competitive Position (6:35)
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ADL Matrix Template (1:44)
Growth Strategy Options
Strategic Responses to Mature and Declining Markets
Evaluating Strategic Options
Connecting Strategy and Finance
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Making the Connection between Strategy and Finance (4:25)
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What is an Integrated Financial Model? (5:36)
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Key Drivers of an Integrated Financial Model (8:03)
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Model Structure (3:25)
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Detailed Model Schedules (6:38)
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Chart of Accounts (1:55)
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Financial Statement Inputs and Outputs (3:05)
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10 Steps to Building an Integrated Financial Model (4:52)
Understanding the Strategic Planning Process
Summary and Wrap Up
