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Business Development Masterclass Unlock More Leads and Sales

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Have you ever wondered what makes a successful Salesman?

Why is the other guy good at Business Development and you are struggling?

Well, to be successful you need to have a system!

And now I am sharing the exact Business Development and Sales system I have developed in an Investment Banking career lasting over 25 years!

I have closed hundreds of millions of dollars of deals ranging from Startup Funding deals for $500k upto a multibillion deal acquiring one of Asia's leading cement companies for a European buyer!

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"Personality has a lot to do with being an effective sales person"

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All this did not happen by accident!

This Course will give you the Business Development and Sales training to rapidly accelerate your Business Development and Sales results!

What do YOU need from this Course?

  • Are you looking to land a Business Development job?
  • Do you need to use my System to achieve a major acceleration in your Business Development and Sales?
  • Do you need a System to train your Sales Team to become more successful?

This is the exact step by step system I have used to train my teams of investment bankers to turn them into an effective Business Development and Sales Machine - now it can be yours!

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"Everyone is in the Sales Business - the Most Successful people realise this basic fact? Are you one of those people?"

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In this Course you will discover:

  • Why you need a structured approach to Business Development and Sales
  • My Six Key Steps to Success
  • Why you need to set Objectives and Targets at the outset
  • The importance of having Coordinated Internal and External Objectives
  • Why understanding who pays you is a great motivator
  • Discover how and why you need to segment your target market
  • Learn the importance of prioritising your market and how to do it
  • How to get the most out of your whole team's resources and the importance of team work
  • Why organising your presentation materials improves quality and makes you more efficient and productive
  • The importance of Company profiles and what you need to know about your prospective clients
  • The only three key reports you need and how to manage them
  • Why Marketing Reports are so important and exactly how to write them
  • Why the First Meeting is so important and how to get it!
  • How to organise a calling programme that gets results
  • The importance of reaching the Decision Maker and how to get a meeting with him (or her)
  • What to do if you can't get through to the Decision Maker (hint: How to!)
  • What to say to the Decision Maker and why you say what you do
  • How to create a "Hook" the client can't resist
  • How to deal with objections and put-offs and how to turn them to your advantage
  • Why an Objection can be a Selling Opportunity
  • How to behave in the First Meeting to make it a success
  • Why and How to sell your business competence
  • Why you should never leave the First Meeting without agreeing to the next Appointment and how to get your prospect to agree
  • The objectives you must have for the Second and Third Meeting
  • The importance of building the client relationship
  • Why you need a detailed strategic understanding of your prospects business
  • The Six Key Areas of Strategic Interest
  • Why you need to understand the Product/Service Fit
  • The Importance of Setting Up the Pitch - before the meeting and what you need to do
  • How to conduct the Pitch Meeting to get the result you want
  • How to avoid the pitfalls inexperienced salesmen make
  • How to negotiate winning deal economics
  • Why you should never fall off the radar of your prospect and how to avoid doing so
  • Why aggressively qualifying opportunities is the secret to closing deals
  • The Common Sales Mistakes and how to avoid them
  • Why you might be talking to the wrong Decision Maker and how to spot that you are
  • What is my 5 Visit Rule and why you should stick to it
  • The importance of creating a sales culture in your organisation

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"Do not confuse lots of activity with effectiveness or revenue generation"

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As you can see I have not held back! This course is not padded out with lots of extra fluffy lectures, Every lecture delivers an important lesson

All lectured have downloadable PDFs to back up the videos

Money Back Guarantee

I fully endorse Udemy's 100% No Quibble 30 Day Money Back Guarantee! If this course does not work for you - simply refund - No hard feelings I promise!

Can You Afford NOT to take this Course?

Every moment you delay is costing you sales and money!

Just one deal will repay you far more than the modest cost of this course. I have spent 25 years learning these lessons - now they are yours at the click of a button!

Just imagine how great its going to be when you are the Star Business Development Executive your organisation looks up to - and how valuable that is going to make you in the job market!

Enrol Now!

Lets get started on your road to Business Development and Sales Success! Click on the Take this Course Button now!


Your Instructor


John Colley
John Colley

Exceed Your Own Potential! Join My Student Community Today!

Learn from my Expertise in Business, Online Marketing and Entrepreneurship!

Would you like to discover how I have become one of the top Udemy Instructors with a five figure annual US$ income just from Udemy and How You Can Too?

Would you like to find out how to turn your Udemy expertise into an Affiliate income?

Would you like find out how Startups can raise capital?

Would you like to discover Social Media strategies to make your businesses grow faster?

Do you want to learn the secrets of strategies of successful Business Development?

Do you want to make money working from home with Amazon FBA?

Are you afraid of Public Speaking?

You can do all this and so much more with my Udemy Courses!

Why are over 27,000 Students Enrolled in my Udemy Courses?

Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

British Army Officer

I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

Online Marketing and Social Media

I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.

My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.

Enrol in one of my Courses Today - Start your Success Journey with Me now!

I relish the opportunity to interact and engage with you to share ideas and inspiration! Please ask me any questions you might have about my courses - I may not have an immediate answer, but I will find it!

Because of my experience, I am also available for coaching/mentoring to people who have completed my courses and are putting their new skills to work on real projects. Contact me through Udemy or the links below my profile picture. I am here to help!

Come and join my "Online Learning Club" group on Facebook - interact with more passionate Life Long Learners! Just click on the Facebook link below my photo on this page and ask to join!

A Bit about Me!

I live with my wife in a 14th Century Medieval Hall house in Wiltshire in England with our Border Collie, Henry. I love wine, first edition books and vintage toy cars - quite keen on lego too! :)

How can I best serve you?

Join my community of over 23,000 Students, Enrol Today!


Class Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!